According to Small Business Development Center, Cake business is popping up all over the country. If you are from the bakery side, you know very well about how important it is to maintain a strong base of customers. Cake bakers always faced unique challenges. Like, though the main ingredients of cake are quite inexpensive, but the labor involved in baking cakes is quite intensive. Moreover, many baked cakes are only at peak, sellable freshness for only one or two days. These two factors are very essential to sell as much as you can each day. Otherwise, bit of time and money may go wasted.
Business of cake has a big advantage that they have over food-centric businesses is the unique ability to market themselves. From the display of the cake till the price everything is essential and can help in attracting customers. Nowadays, bakeries are investing in display section like counter top fridge, glass display or double door glass display fridge. All these type of display fridges keep cakes fresh and presentable for the customers. You can easily flourish your cake business by getting more customers. You just have to follow few tactics for cake business success.
Social media activation:
Social media can make your business and can give tag of brand as well. Cake bakeries can do exceptionally well on social media. By the use of image-based social sites to post the latest cake creations pictures is a way to attract customers. It is a sure-fire tactic to get the mouths watering of customers.
Focus on display:
Cakes are always photogenic, so the display case is a key part of your advertising strategy. Your shop may have several large display cases for different type of cakes. Displays should be loaded up with the most attractive products that you sell. You shop should be hygienic and presentable as customer first taste through sight.
Free samples:
It is a human nature that everybody loves free stuff. Free samples for tasting to the customers is the great way to get interest in what you have to sell. You can attract and easily convince your customers to buy the best cakes from your shops. If you mistakenly messed up a cake decoration, start handling out to customers. It’s a great way to expand customers.
Tempt Your Customers:
When you are marketing your cake business, always need to tempt customers with something new. For instance, if gluten-free or egg-free cakes are the craze, then develop a whole line to satisfy that new market sector. When your cake business have something new, your customers are more likely to be tempted into testing and tasting it.
Sale strategy:
Human minds attracted towards packages, offers or sale label. It is an intelligent trick to attract customers by offering dozen discounts. It is simple that customers will get something extra when you buy a dozen. As an owner, you need to find different ways to add perceived value to your products that make the offering even better.
Conclusion:
Business of cake is enjoyable but on the same time risky as well. Little late in sell can destroy products. The demand or sales of business of cake is totally dependent on customer’s preference. What and how the cake is needed by customer is very important.
