The restaurants and other food service businesses are so focused on the food that they end up ignoring the item that will bring you a lot of profit. If you are looking to improve the profit margins then you have to pay attention to the beverage sales as well. You need to have a strategy to upsell the drinks that you have in your 2 door bottle cooler.
Here are a few techniques that you can use to upsell the beverages and earn good profit.
Pair Food with High-Profit Drinks:
If you want people to buy the beverages that you have to sell then you need to make sure that you tell people of all the drinks that you have to offer. You should use the menu to upsell the drinks. You should mention the drinks with food. Create good pairing and people will be encouraged to order them with the food that you are offering. While pairing the food and drinks you should make sure that they are a good pair otherwise you will end up losing customer’s trust.
Have A Well-Stocked Bar:
It is important that you keep the bar fully-stocked. Make sure that every drink mentioned on the menu is available so that staff can upsell it. If a customer’s orders a drink and it’s not available it does not reflect well on the restaurant and you will end up losing key revenue.
People often ignore inventory because it is a time-consuming activity but doing inventory is crucial for running a successful food business. Keeping a close eye on the inventory will make sure that you do not run out of your best drinks.
Offer Samples to Improve Beverage Sales:
It can be difficult for people to decide which drinks to order especially if they are visiting the restaurant for the first time. If you want to encourage people to order the drinks that you have to offer you can offer free samples. Free samples will help them in getting the idea of the drinks that you have to offer. Free samples are a great way of building trust and increasing beverage sales.
Drink Specials:
Attracting customers and encouraging them to try the drinks you have to offer is important but for regular ones, you will have to keep things fresh. A lot of customers are looking for specials because they are effective in upselling the beverages that are undersold. Pricing of the undersold drinks is important. If the price is too low then they will not consider it special and if the price too high then they will be hesitant to order it as it may be too expensive.
Train the Staff:
The staff can have a huge impact the beverage sales. If they are offering exceptional service and are able to treat handle them well then the customers will be willing to listen to them. The staff should be trained well in upselling strategies. Suggestive selling is an excellent way of keeping up the beverage sales but it cannot be done without a good and well-trained staff.
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